A concept inspired by the bold brushstrokes of the avant-garde artist; the showroom embraces furniture with personality.
Our NeoCon 2022 showroom speaks to the annorlunda artisan. Attributing to our brand's Scandinavian heritage, annorlunda, pronounced ann-or-loon-da, is the Swedish word for different. Encouraging creatives to design outside the lines, our showroom inspires creativity through the power of art.
Gallery Entrance
Design Center
Work Lounge
Speakeasy
Conference Room
Fika Lounge
Touchdown Space
Scandi Lounge
Gallery Entrance
Color spills out of the Gallery Entrance and into your creative core. Familiar shades such as blue-gray and cherry red are artfully paired with zesty orange to harness energy and boost confidence. The furniture, or functional works of art, showcased at the entry highlight our commitment to a sustainable future. Product highlights include Yarn, a guest and dining chair with a mod recycled steel frame and hand-braided hemp detailing, and Tinnef, a one-of-a-kind occasional table with a top made 100% from recycled plastic bottles.
Ditch the suit and the boring board room in our Design Center developed to encourage imagination. A place where designers and artisans can gather to collaborate, develop new products, or foster innovative ideas, the design center inspires a different way of working. Product highlights include Bobby, a magnetic modular sofa system that groups together or pulls apart to adapt and change to its surroundings.
Design Center
Work Lounge
As we embark on creating a better new normal in the workplace, the Work Lounge focuses on how we interact and collaborate to cultivate new ideas and spark creativity. The design bridges the gap between our physical and digital realms to reframe the workplace experience. Brazen pink, uplifting and bright, coupled with multiple shades of fresh green, lends the space tranquility and evokes peace. Designed to bring the outside in, Framed brings life into the space. The new product transforms natural, maintenance-free Reindeer Moss into a work of art by framing the moss with a solid oak frame.
Grab a cocktail and kick back in the Scandi-style Speakeasy. The lounge is quite alluring with lush greens, low lighting, and cozy modular seating. Showstoppers featured in the Speakeasy are BOB - the modular seating system with the moves and modules to make any space a knockout - and Jackson, a versatile, zesty lounge chair that joins the party in style.
Speakeasy
Conference Room
Host a meeting in a place that inspires creative thinking. The Conference Room in our showroom does not shy away from color. Bold corals and rich greens paired with soft teal hues will keep your mind engaged when conversing with colleagues and friends. Pull up a Fendo chair and gather around the table for a lengthy discussion about the future of design.
Immerse yourself in design, have an espresso, and enjoy a traditional "fika break" on us! In Scandinavian culture, the art of a fika break is a Swedish practice to observe the good in life. Always accompanied by coffee, tea, and pastries, the time to socialize and connect is an essential part of daily life for us. Cozy up in our featured Alto sofa system, seat yourself on a Neo Lite stool, and pause life with us in the Fika Lounge.
Fika Lounge
Touchdown Space
Connect, recharge, or trigger spontaneity in our Touchdown Space. The casual coolness of the workspace prioritizes flexibility and easy access to power by including the Vegabond table - the carefree wanderer of the room. The mobile workstation is on lockable castors to move it wherever, whenever.
The furniture in the Scandi Lounge embodies art's very essence. With its stunning design details, the refined Link lounge chair lounges luxuriously next to the artistically slender shelving unit Alva. Spino - the modular sofa system that is fluid in form and artful in function - is a welcome statement to greet show attendees at the entrance. Unwind in style and chill comfortably with us in the Scandi Lounge.
Scandi Lounge
Filmed in our flagship Chicago showroom at The Mart, the video highlights the space designed to inspire creativity through the power of art.
Co-founders Thomas and Robert Jönsson share the innovation behind the furniture with managing director Helene Oberman from Interior Design Magazine.
