NeoCon showroom tour

Encouraging creatives to design outside the lines, our NeoCon 2022 showroom inspires creativity through the power of art. The design is centered around the annorlunda (ann-or-loon-da) artisan. A nod to our Scandinavian heritage, annorlunda is the Swedish word for different.

Within the past two years, we all changed how we work and our mindset around workflow - recalibrated what's essential in life, and of course, in our spaces. Our showroom addresses these differences and utilizes art - or ergonomic, sustainable furniture for the like-minded creative - to inspire originality. We provide products for the radical, changing office space. Our NeoCon 2022 showroom portrays the beautiful balance between work, play, and purpose, reflecting the Scandinavian way of life.

As we continuously create a better new normal in the workplace, the showroom design also focuses on how we interact and collaborate to cultivate new ideas and spark creativity. We concentrated on bridging the gap between our physical and digital realms to reframe the workplace experience. A place where designers and artisans can comfortably gather in person, or in a virtual hybrid, to collaborate on developing new products and innovative ideas.

Filmed in our flagship Chicago showroom at The Mart, the video highlights the space designed to inspire creativity through the power of art. Co-founders Thomas and Robert Jönsson share the innovation behind the furniture with managing director Helene Oberman from Interior Design Magazine.

Sustainability is always at the center of our hearts regarding product design and development. Yarn, launching at NeoCon, was designed with no concealed truths. The guest and dining chair, with a mod recycled steel frame and biodegradable, hand-braided hemp detailing, portrays the power of natural material for the future of design.

Connect, recharge, or trigger spontaneity. The casual coolness of the workspace prioritizes flexibility and easy access to power. The Vagabond table - or the showroom's carefree wanderer- is a mobile workstation on lockable castors. Move it wherever, whenever.

Designed to bring the outside in, Framed brings life into the space. The new product takes Pixel cubes, natural, maintenance-free Reindeer Moss, and frames it into a work of art with a solid oak frame.

We really do things differently in regard to COLOR. DESIGN. LIFE. Tour the NeoCon showroom and watch the video to see what the Scandinavian buzz is all about.