NeoCon Adventures
As NeoCon approaches, THE MART hums with anticipation as the city braces for design enthusiasts to join in celebrating Chicago Design Week. Leading up to the show, we wanted to create something more immersive. Something that feels personal, nostalgic, and deeply human.
This year, we’re inviting visitors into THE ADVENTURES OF NEOCON — a comic-inspired journey illustrated by artist Jeremy Todd. As the digital space evolves and artificial intelligence rises, hand-drawn illustrations emphasize the importance we place on authentic, original design. We wanted to embrace the A&D community by celebrating Chicago Design Week and all its facets.
Their story begins just outside the iconic entrance to THE MART, where first decisions are made not by agenda, but by instinct—
“Where to first?”
“Scandinavian Spaces. I heard they have coffee.”
From that moment, the showroom becomes more than a destination. It becomes a narrative unfolding in real time.
Lilith and Niles flow through the rhythm of NeoCon. The press of the crowd, the shared excitement, the community that coined the tradeshow phrase “Summer camp for design nerds.” The familiar rituals. Badge check-ins, elevator queues, and the hum of conversation elevate the everyday into something cinematic. All inside THE MART.
The two designers' journey leads to Suite 366, where Scandinavian Spaces blends workplace solutions with something more human: warmth, pause, and connection. The Swedish way.
Here, the showroom will reveal its true intention. Not simply to display products, but to create an atmosphere. A space that reflects the Scandinavian Spaces’ philosophy of COLOR. DESIGN. LIFE. Furniture is not staged; it is experienced. Spaces are not static; they invite interaction.
Lilith and Niles act as guides and mirrors, capturing the curiosity, spontaneity, and delight that define NeoCon itself.
We invite attendees to discover the newest collection, like Lilith and Niles, in our flagship showroom. The collection launch represents a meaningful expansion across key product categories, including lounge seating (Villhem), occasional tables (Able), and bar and counter stools (Sander), each thoughtfully designed to support the evolving needs of the modern workspace.
The ScandiCafé will also be running for the entire duration of the show and will be complimentary for NeoCon attendees. Gourmet drinks such as americanos, espressos, cortados, lattes, or cappuccinos, with cinnamon buns, will all be available.
NeoCon 2026 | Suite 366 | June 7-10 | THE MART.
Where stories unfold, conversations linger, and design becomes something you experience.